A beautiful stand is useless if it doesn’t support your business objectives. Before signing off on your design, run through this checklist:
- Branding Visibility: Can visitors see your logo from the main aisles? Utilise rigging towers or high walls.
- Traffic Flow: Is the entrance welcoming? Avoid blocking entries with large reception desks.
- Product Demonstration: Are showcases illuminated? Do you need electrical outlets or network cables?
- B2B Lounge: Do you have comfortable seating for client meetings? Do you need a lockable meeting office?
- Storage Room: Is there a lockable space for coats, brochures, and bags?
- Hospitality: Do you need a kitchen, coffee machine, or fridge?
- Health & Safety: Does the structure comply with height and stability rules?
- Lighting: Are products lit with high-CRI spots?
- AV Elements: Are LED walls positioned to capture attention?
- Sustainability: Can materials be recycled or reused?
Frequently Asked Questions
What is the recommended width for stand corridors?
Walkways inside your stand should be at least 2 meters wide to ensure visitors can move comfortably without crowding.